Google Local Services Ads

Google Local Services Ads setup: pay per lead, not per click.

Local Services Ads sit above everything else on Google, with the verification badge next to your name. We handle the setup and the paperwork.

Request setup See all add-ons

LSA setup

$297

One time. Ad spend is paid by you, directly to Google.

  • Eligibility check before you pay
  • Profile, services and service areas
  • Verification documents submitted
  • Budget and lead dispute guide

Why contractors stall on Local Services Ads

  1. Paying for clicks that never call

    With regular Google Ads you pay for every click, including the ones that bounce. LSA charges for leads instead.

  2. Competitors have the badge, you don't

    The Google Guaranteed check mark sits at the top of the page. Without it, you're scrolling below the companies that have it.

  3. Verification paperwork stalls

    License, insurance and background check uploads trip up a lot of owners, and the account sits unfinished for months.

  4. Bad leads you can't get credited

    Wrong-trade calls and spam can be disputed, but only if you know how and do it on time.

What's included

We set up the account, submit what Google asks for and hand you a running campaign. Your account, your budget.

  • Eligibility check firstWe confirm your trade and area are eligible before you pay anything.
  • Profile and service setupBusiness details, job types, service areas, hours and your reviews connected.
  • Verification paperworkLicense and insurance documents prepared and submitted, and the background check started through Google's process.
  • Budget and biddingA weekly budget set from your trade and city, with a recommendation on when to raise or lower it.
  • Lead handling guideHow to answer fast, mark booked jobs and dispute invalid leads so you get credited.
  • Works with your websiteYour site and Google profile tell the same story, so the leads that check you out still call.

How it works

  1. Day 1

    Account and documents

    We check eligibility, create or fix your account and collect your license and insurance.

  2. Google

    Verification

    Google runs the background and license checks. Timing is up to Google; we follow up until it clears.

  3. Live

    Leads start

    Your ads go live with the budget you approved, and we check the first weeks of leads with you.

Get it set up this week.

Send your details. We reply within 1 business day with what we found and the next step. No payment until you say go.

  • $297 one time, no contract
  • You keep full ownership of your Google accounts

Request setup

Takes 60 seconds. No credit card.

By sending this, you agree we can contact you about your request by phone, text or email. No spam, and we never sell your details. See our privacy policy.

Questions owners ask

What is the difference between Google Guaranteed and Google Screened?

Both are verification badges Google shows on Local Services Ads. Home service trades usually get Google Guaranteed. Google has been changing badge names in some markets, and we set up whichever your trade qualifies for.

How much does each lead cost?

It depends on your trade, your city and the competition. You set a weekly budget and Google charges only for leads, not clicks. You can pause any time.

Is my trade eligible?

Most home service trades are eligible in most US cities. We check yours before you pay.

Do I need a website for LSA?

Google doesn't require one, but most homeowners look you up before they call. A fast site with your reviews turns more of those leads into jobs.

Can you manage the ads every month?

Yes. Ongoing management can be added to a Care Plus plan or quoted separately.

Also available: Google Business Profile setup, Lead follow-up systems and a free website preview.

Request setup